It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower.

Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include: Pinpointing the Top Emerging Markets, Laws, Rules & Regulations, Understanding Cultural Differences and Sales & Marketing.